A student project for an art direction class defining the campaign for a collaboration between New York Botanical Garden and Meow Wolf.

My idea: "An inter-dimensional seed has taken root right here in NYC. Step into a breathtaking fusion of NYBG’s elegant nature and Meow Wolf's bold, maximalist immersive experience in this once-in-a-timeline exhibition."

I created a conceptual photoshoot for the jewelry and merchandise part of the collection to convey the surreal feeling that is grounded in the natural world.